INTRO
TRACK: THE PSYCHOLOGY OF SOUND
Sound plays a profound role to set our mood, influence our perception and, when combined in complex patterns to form music, these psychological effects can be enormously amplified. We’ll look at how sound and music has an influence on our wellbeing, its use across multiple disciplines, from film and gaming to marketing and retail, and how it operates as an impacting instrument for social good.



Throughout history humans have used sound and rhythm for healing. The innate need for music can drastically improve a person’s wellbeing, from boosting the body’s immune system to mental health, to helping people living with dementia and similar medical conditions to feel and live better. We’ll explore how technologies cater for the use of music for wellbeing and just how powerful it really is.




Sound plays an impacting role on the human body and has tremendous effect on the recipient. How can sound set the mood and bring you into other worlds through film and gaming, induce sensations with a clear purpose within marketing and retail and what are its implications on other industries such as the automotive industry, facing challenges with noiseless electric vehicles?




TRACK: ARTIFICIAL INTELLIGENCE
Artificial Intelligence has made a radical entrance into the media and entertainment landscape. Combined with Big Data it revolutionises networking and search, powers personalised experiences, replicates your favourite artists and opens new opportunities to unlock creative potential and speed up processes. But what are the implications for human intelligence, independence and livelihood?

As claims that AI can mimic human creativity are met with fierce debate, this keynote will explore the facts and fiction behind the argument. From a review of the basic tenants of AI, to how it has been applied in the creative process of making music, we will explore the art of the possible and look at how AI will enhance, not take-over, the music industry. From a peak into award winning producer, Alex da Kidd’s, use of IBM Watson to analyse huge volumes of data to produce a song which captured the current zeitgeist; to how AI can help music lovers discover their next favourite artist, this session will inspire debate and intrigue in equal measure.


Artificial Intelligence has made a radical entrance into the media and entertainment landscape. Combined with Big Data it revolutionizes networking and search, powers personalised experiences, replicates your favourite artists and opens new opportunities to unlock creative potential and speed up processes. But what are the implications for human intelligence, independence and livelihood?



TRACK: LEGISLATION IN THE DIGITAL AGE
In an age of ‘exposure’ and free-for-all perception of content, copyright is experiencing big shifts with the Music Modernisation Act signed into law and the European Copyright Directive under the spotlight. Is this European initiative a brave step towards fairer remuneration for creatives or, as some say, a threat to a free and open internet? What are the ramifications for creators that based their success on foundations within Youtube and other creator platforms?

The internet has transformed the world. We now have access to the history of the world’s music, books, films, and media that have taken lifetimes to create. But at what cost? From piracy threats to creative content, hacking to fake news, ‘Unsound’ explores the unintended consequences of the most transformative technology in history. Turns out the ‘free’ internet isn’t really free after all.



In an age of ‘exposure’ and free-for-all perception of content, copyright is experiencing big shifts with the Music Modernisation Act signed into law and the European Copyright Directive under the spotlight. Is this European initiative a brave step towards fairer remuneration for creatives or, as some say, a threat to a free and open internet? What are the ramifications for creators that based their success on foundations within Youtube and other creator platforms?



TRACK: BLOCKCHAIN
While democratisation was the buzz of the Web 2.0, today’s 3.0 edition sees decentralised platforms as a means to give even more power to the people. With no need for intermediaries, artists, fans and all forms of digital content creators have access to greater autonomy, faster remuneration and streamlined digital rights management.

While democratisation was the buzz of the Web 2.0, today’s 3.0 edition sees decentralised platforms as a means to give even more power to the people. With no need for intermediaries, artists, fans and all forms of digital content creators have access to greater autonomy, faster remuneration and streamlined digital rights management.




Robert Quirke, CEO and President of the ROQU Group, will discuss how the very essence of what inspires us in music can make seismic changes to social and economic development.

TRACK: VOICE CONTROL & SPATIAL AUDIO
The continuing rise of Voice Control and Spatial Audio will radically shape our lives, opening up whole new possibilities in how we consume, communicate, interact and discover music and other digital content. In order to maximise its potential as an effective virtual assistant personalisation will play a huge part but are people willing to give up some privacy for an easier life?

The continuing rise of Voice Control and Spatial Audio will radically shape our lives, opening up whole new possibilities in how we consume, communicate, interact and discover music and other digital content. In order to maximise its potential as an effective virtual assistant personalisation will play a huge part but are people willing to give up some privacy for an easier life?




TRACK: 5G & EXTENDED REALITY
With 5G on our doorstep, the future of immersive technology experiences are about to enter a new level. High speeds, massive bandwidth and super low latency open up unparalleled possibilities of creativity and freedom for technologists across all creative industries. Explore how 5G enables deeper, richer experiences in Extended Reality, IoT and Virtual Instruments to excite creators and reach audiences in whole new ways.

Magic Leap, together with Sigur Rós set out to discover and manifest the DNA of the band’s sound in a new reality. The result of that collaboration is Tónandi, which translates to sound spirit in Icelandic, an interactive audio-visual exploration of the sounds and spirit of Sigur Rós. The first version of Tónandi was launched summer 2018 and this February won the Dice award for ‘Immersive Reality Technical Achievement’.



Camille Donegan will speak about the Power of Virtual Embodiment, how VR is hacking brains, what’s happening at a neurological level and how we can use this for good.


Camille Donegan in conversation with Rafael Pagés, CEO and Founder of Volograms, a volumetric capture studio in Dublin, discussing technical and philosophical viewpoints on telling stories with volumetric characters and spatial audio.


TRACK: VIRTUAL INSTRUMENTS, BCIs & IoT
Virtual Instruments, Brain Computer Interfaces and the Internet of Things put a twist on artist creativity, performance, fan engagement and give liberty to fans to delve into music creation themselves and and allows them to be an active part of the experience.

In early 2016 one of the most exciting briefs in the 12 year history of Studio Waldemeyer arrived in the form of a phone call: Can we redesign the stage appearance of Jay Kay, front man of Jamiroquai.
With the background of Jay Kay’s tradition of eccentric head gear and the pangolin’s stunning scaled skin as a starting point we set to work. The song ‘Automaton’ gave a futuristic design direction, approved and inspired the use of some of the world’s most advanced modelling tools. Shape shifting thanks to robotic scales and with full control over every LED pixel, information pills this 3D printed hat is the most advanced piece of millinery on the planet today.


Virtual Instruments, Brain Computer Interfaces and the Internet of Things put a twist on artist creativity, performance, fan engagement and give liberty to fans to delve into music creation themselves and and allows them to be an active part of the experience.



TRACK: NEW LIVE EXPERIENCES
Ever since the digital revolution, live events have become an adventurous escape for fans across multiple sectors from music to circus, gaming and more. Live Music has transformed into the lifeblood for musicians, eSports and gaming tournaments are more popular than ever while holograms can revive nostalgic eras which we considered lost. Discover how the general desire for extraordinary experiences inspires artists to enhance their artistic expression through technology, design and deeper levels of access to connect with their audiences.

From making wearable sound mixing desks for Elton John fans on his “Farewell Yellow Brick Road” tour, to exploring new forms of narrative using experiential design, to creating a virtual entertainer who writes, sings and performs. Join the panel for a chat about emotions, collaboration, creativity and what happens when digital meets the real world.





YONA is an auxiliary human (auxuman) made by Ash Koosha and Isabella Winthrop. Auxumans are virtual people driven by artificial intelligence and digital technologies. They bring you emotional content and further humanise machine generated art.


TRACK: CIRCULAR ECONOMIES & SMART PRODUCTION
As one of the main strands of the leisure industry that requires huge infrastructures across multiple fields to cater for touring artists, elaborate productions and the enormous footfall at large scale events, the entertainment industry plays a key role in applying more sustainable models to reduce our carbon footprint. Events and festival ecosystems provide lucrative testbeds for circular economies, from localisation and the strive for efficiency across resources, waste reduction and energy consumption to sustainable event management and smart power.

As one of the main strands of the leisure industry that requires huge infrastructures across multiple fields to cater for touring artists, elaborate productions and the enormous footfall at large scale events, the entertainment industry plays a key role in applying more sustainable models to reduce our carbon footprint. Events and festival ecosystems provide lucrative testbeds for circular economies, from localisation and the strive for efficiency across resources, waste reduction and energy consumption to sustainable event management and smart power.


OUTRO
INTRO
TRACK: THE PSYCHOLOGY OF SOUND
Sound plays a profound role to set our mood, influence our perception and, when combined in complex patterns to form music, these psychological effects can be enormously amplified. We’ll look at how sound and music has an influence on our wellbeing, its use across multiple disciplines, from film and gaming to marketing and retail, and how it operates as an impacting instrument for social good.



Throughout history humans have used sound and rhythm for healing. The innate need for music can drastically improve a person’s wellbeing, from boosting the body’s immune system to mental health, to helping people living with dementia and similar medical conditions to feel and live better. We’ll explore how technologies cater for the use of music for wellbeing and just how powerful it really is.




Sound plays an impacting role on the human body and has tremendous effect on the recipient. How can sound set the mood and bring you into other worlds through film and gaming, induce sensations with a clear purpose within marketing and retail and what are its implications on other industries such as the automotive industry, facing challenges with noiseless electric vehicles?




TRACK: ARTIFICIAL INTELLIGENCE
Artificial Intelligence has made a radical entrance into the media and entertainment landscape. Combined with Big Data it revolutionises networking and search, powers personalised experiences, replicates your favourite artists and opens new opportunities to unlock creative potential and speed up processes. But what are the implications for human intelligence, independence and livelihood?

As claims that AI can mimic human creativity are met with fierce debate, this keynote will explore the facts and fiction behind the argument. From a review of the basic tenants of AI, to how it has been applied in the creative process of making music, we will explore the art of the possible and look at how AI will enhance, not take-over, the music industry. From a peak into award winning producer, Alex da Kidd’s, use of IBM Watson to analyse huge volumes of data to produce a song which captured the current zeitgeist; to how AI can help music lovers discover their next favourite artist, this session will inspire debate and intrigue in equal measure.


Artificial Intelligence has made a radical entrance into the media and entertainment landscape. Combined with Big Data it revolutionizes networking and search, powers personalised experiences, replicates your favourite artists and opens new opportunities to unlock creative potential and speed up processes. But what are the implications for human intelligence, independence and livelihood?



TRACK: LEGISLATION IN THE DIGITAL AGE
In an age of ‘exposure’ and free-for-all perception of content, copyright is experiencing big shifts with the Music Modernisation Act signed into law and the European Copyright Directive under the spotlight. Is this European initiative a brave step towards fairer remuneration for creatives or, as some say, a threat to a free and open internet? What are the ramifications for creators that based their success on foundations within Youtube and other creator platforms?

The internet has transformed the world. We now have access to the history of the world’s music, books, films, and media that have taken lifetimes to create. But at what cost? From piracy threats to creative content, hacking to fake news, ‘Unsound’ explores the unintended consequences of the most transformative technology in history. Turns out the ‘free’ internet isn’t really free after all.



In an age of ‘exposure’ and free-for-all perception of content, copyright is experiencing big shifts with the Music Modernisation Act signed into law and the European Copyright Directive under the spotlight. Is this European initiative a brave step towards fairer remuneration for creatives or, as some say, a threat to a free and open internet? What are the ramifications for creators that based their success on foundations within Youtube and other creator platforms?



TRACK: BLOCKCHAIN
While democratisation was the buzz of the Web 2.0, today’s 3.0 edition sees decentralised platforms as a means to give even more power to the people. With no need for intermediaries, artists, fans and all forms of digital content creators have access to greater autonomy, faster remuneration and streamlined digital rights management.

While democratisation was the buzz of the Web 2.0, today’s 3.0 edition sees decentralised platforms as a means to give even more power to the people. With no need for intermediaries, artists, fans and all forms of digital content creators have access to greater autonomy, faster remuneration and streamlined digital rights management.




Robert Quirke, CEO and President of the ROQU Group, will discuss how the very essence of what inspires us in music can make seismic changes to social and economic development.

TRACK: VOICE CONTROL & SPATIAL AUDIO
The continuing rise of Voice Control and Spatial Audio will radically shape our lives, opening up whole new possibilities in how we consume, communicate, interact and discover music and other digital content. In order to maximise its potential as an effective virtual assistant personalisation will play a huge part but are people willing to give up some privacy for an easier life?

The continuing rise of Voice Control and Spatial Audio will radically shape our lives, opening up whole new possibilities in how we consume, communicate, interact and discover music and other digital content. In order to maximise its potential as an effective virtual assistant personalisation will play a huge part but are people willing to give up some privacy for an easier life?




TRACK: 5G & EXTENDED REALITY
With 5G on our doorstep, the future of immersive technology experiences are about to enter a new level. High speeds, massive bandwidth and super low latency open up unparalleled possibilities of creativity and freedom for technologists across all creative industries. Explore how 5G enables deeper, richer experiences in Extended Reality, IoT and Virtual Instruments to excite creators and reach audiences in whole new ways.

Magic Leap, together with Sigur Rós set out to discover and manifest the DNA of the band’s sound in a new reality. The result of that collaboration is Tónandi, which translates to sound spirit in Icelandic, an interactive audio-visual exploration of the sounds and spirit of Sigur Rós. The first version of Tónandi was launched summer 2018 and this February won the Dice award for ‘Immersive Reality Technical Achievement’.



Camille Donegan will speak about the Power of Virtual Embodiment, how VR is hacking brains, what’s happening at a neurological level and how we can use this for good.


Camille Donegan in conversation with Rafael Pagés, CEO and Founder of Volograms, a volumetric capture studio in Dublin, discussing technical and philosophical viewpoints on telling stories with volumetric characters and spatial audio.


TRACK: VIRTUAL INSTRUMENTS, BCIs & IoT
Virtual Instruments, Brain Computer Interfaces and the Internet of Things put a twist on artist creativity, performance, fan engagement and give liberty to fans to delve into music creation themselves and and allows them to be an active part of the experience.

In early 2016 one of the most exciting briefs in the 12 year history of Studio Waldemeyer arrived in the form of a phone call: Can we redesign the stage appearance of Jay Kay, front man of Jamiroquai.
With the background of Jay Kay’s tradition of eccentric head gear and the pangolin’s stunning scaled skin as a starting point we set to work. The song ‘Automaton’ gave a futuristic design direction, approved and inspired the use of some of the world’s most advanced modelling tools. Shape shifting thanks to robotic scales and with full control over every LED pixel, information pills this 3D printed hat is the most advanced piece of millinery on the planet today.


Virtual Instruments, Brain Computer Interfaces and the Internet of Things put a twist on artist creativity, performance, fan engagement and give liberty to fans to delve into music creation themselves and and allows them to be an active part of the experience.



TRACK: NEW LIVE EXPERIENCES
Ever since the digital revolution, live events have become an adventurous escape for fans across multiple sectors from music to circus, gaming and more. Live Music has transformed into the lifeblood for musicians, eSports and gaming tournaments are more popular than ever while holograms can revive nostalgic eras which we considered lost. Discover how the general desire for extraordinary experiences inspires artists to enhance their artistic expression through technology, design and deeper levels of access to connect with their audiences.

From making wearable sound mixing desks for Elton John fans on his “Farewell Yellow Brick Road” tour, to exploring new forms of narrative using experiential design, to creating a virtual entertainer who writes, sings and performs. Join the panel for a chat about emotions, collaboration, creativity and what happens when digital meets the real world.





YONA is an auxiliary human (auxuman) made by Ash Koosha and Isabella Winthrop. Auxumans are virtual people driven by artificial intelligence and digital technologies. They bring you emotional content and further humanise machine generated art.


TRACK: CIRCULAR ECONOMIES & SMART PRODUCTION
As one of the main strands of the leisure industry that requires huge infrastructures across multiple fields to cater for touring artists, elaborate productions and the enormous footfall at large scale events, the entertainment industry plays a key role in applying more sustainable models to reduce our carbon footprint. Events and festival ecosystems provide lucrative testbeds for circular economies, from localisation and the strive for efficiency across resources, waste reduction and energy consumption to sustainable event management and smart power.

As one of the main strands of the leisure industry that requires huge infrastructures across multiple fields to cater for touring artists, elaborate productions and the enormous footfall at large scale events, the entertainment industry plays a key role in applying more sustainable models to reduce our carbon footprint. Events and festival ecosystems provide lucrative testbeds for circular economies, from localisation and the strive for efficiency across resources, waste reduction and energy consumption to sustainable event management and smart power.


OUTRO